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Medical tourism getting prominence in healthcare companies: GlobalData
- By Newsdesk
- New Delhi
- Jul 03, 2024
In today's globalized world, where technology has blurred domestic boundaries, patients often seek the best available medical options, regardless of distance. This trend has significantly boosted medical tourism, presenting substantial opportunities, as evidenced by company discussions.
An in-depth analysis by GlobalData of filing documents indicates that companies are prioritizing the needs of international patients, such as access to skilled healthcare professionals, advanced treatments, and world-class facilities.
Furthermore, the availability of affordable quality medical care, ease of travel, and favorable government policies are crucial in attracting medical travelers.
Misa Singh, Business Fundamentals Analyst at GlobalData, stated, "Businesses are discussing strategies such as participating in expos abroad, expanding their agent networks, and working with or licensing technology to third parties in other countries to provide therapies for patients traveling abroad for treatment."
"Other key discussion points include regulatory compliance, building reputation and brand in foreign countries, and implementing international patient support programs," she added.
Recognizing the opportunity to become premier destinations for international patients, governments are amending policies to boost medical tourism. For example, India's introduction of e-Medical visas has played a crucial role in attracting medical travelers, Singh concluded.